Cocoa Krispies now helps support your child’s immunity? Attorney writes to CEO requesting evidence.
Posted by Corey Kaster on November 8, 2009
Kellogg’s just can’t get a break. First, one pissed-off cereal consumer realizes thatFroot Loops cereal contains no actual fruit and decides to sue for false advertising. Now Kellogg’s is dealing with more false advertising claims, this time from San Francisco City Attorney, Dennis Herrera, who just announced that he has written a letter to the CEO of the cereal company demanding evidence that Cocoa Krispies really “helps support your child’s immunity” as it purports to do on the front of the box.
Herrera claims that the company is playing to the public’s fears about the recent swine flu epidemic by insinuating that eating Cocoa Krispies is analogous to, say, getting a flu shot. “The immunity claims may also mislead parents into believing that serving this sugary cereal will actually boost their child’s immunity, leaving less likely to take more productive steps to protect their children’s health,” reads Herrera’s letter.