The Corey Story

My random wanderings and things I find entertaining

Etiquette Awareness — Sincerity Counts

Posted by Corey Kaster on December 15, 2009

Sending holiday greeting cards is a way for us to connect with friends and family or extend a thank you to our business clients and contacts for their support.

Last week I received a card from someone I met at a networking event. Normally I would consider this a very thoughtful gesture, but this person and I really didn’t “meet” and we definitely didn’t share a conversation of any sort. Rather, this individual walked up to me as I was speaking with a colleague, said hello, asked for one of my business cards and then stepped away. That was the sum total of our interaction.

What made this card stand out to me — and not in a good way — was that there was a small, crookedly trimmed piece of paper — a generic, photocopied message — included inside the card, thanking me for my loyalty to the company, along with a few lines telling me about their holiday referral program. Loyalty to their company? I had never had any type of interaction with it, so there was no loyalty … and therefore, it was a bit soon to be talking about referrals!

Businesses, and business people, may send cards because they want to stay in front of their clients; it’s another way to touch base and say “Please don’t forget I’m still around, ready to help you!” But it is also an opportunity to say “Thank You! I appreciate the opportunity to be of service to you and wish you well.” The second reason should always outshine the first. If you are going to send cards, be genuine in your good wishes; anything less is obvious.

I know of a company that is sending out electronic cards this year. They decided to forgo mailing their regular holiday greetings and instead, are donating the money they would normally spend to a local program that helps to feed the homeless and hungry. Due to a challenge grant, this program will be able to have their donated funds matched one and a half times. This small company is going to be feeding 2,600 people!

That is a holiday card I look forward to receiving, as it comes from a company that truly wishes others well this holiday season.

Remember…

Holiday cards do not have to be sent out RIGHT NOW!

While Thanksgiving has already passed us by, keep it in mind for next year … are you thankful for your clients? Your family? Your friends? Start 2010 off right by sending New Year’s wishes … what would you like to see in the coming months? Even Groundhog’s Day … we might be in for a few more weeks of winter, but we know spring is around the corner!

Cards are to tell the recipient “I am thinking of you — I appreciate you — and I wish you the best.” Who says there has to be a specific date on them?

Please feel free to send me any of your

etiquette or customer service questions or stories!

Previous editions of Etiquette Awareness

may now be viewed at my website,

www.jodiblackwood.com

Jodi Blackwood

Business Etiquette & Customer Service Specialist

Speaker & Seminar Leader

“Etiquette is about polishing your approach,

not changing who you are.”

mailto:jodi@jodiblackwood.com

360-798-4912

www.jodiblackwood.com

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