The Corey Story

My random wanderings and things I find entertaining

Etiquette Awareness — Make The Most of Your Profile

Posted by Corey Kaster on March 17, 2010

Networking … it’s something we all do. We attend early morning meetings, break away in the middle of the day for lunch hour events, and sometimes get home late in the evening because of business social obligations. You are working to make others aware of you, to promote your business and obtain referrals, while at the same time, meet new people, learn about the services they have to offer and how you can be of help to them. It can be a full time job in and of itself.

Many networking groups have websites that offer their members the opportunity to create an on-line profile through which they may provide site visitors with information about themselves and their business.

Make the most of this sales tool by including relevant, useful information:

  • Your full name. When visitors scroll through a directory, don’t make them guess how you listed yourself. They will simply move on to someone else.
  • Contact information. This includes email and a telephone number. If you have a website, include that as well. If you aren’t promoting it, why do you have it?
  • The name of your company.
  • A brief description of what it is that you do. Just as you have worked to perfect your 30 second introduction, you should also be able to describe what type of services you have to offer in a few sentences. The name of your company doesn’t always provide adequate information.
  • A photograph. It doesn’t necessarily have to be a professional head shot; a nice photograph of your face without a lot of background distraction will also work. This is especially helpful as it can foster name / face recognition when you actually meet someone in person.

If the site allows for you to include upcoming activities your company is hosting or participating in, list them. If you have a blog or write articles, include them, or a link to them, on your profile. You want to draw people in to your site, spark their curiosity and interest. Just as you strive to make a good impression when you are interacting with someone in person, you want to do the same when your on-line profile is being reviewed. If someone is curious enough to look you up, provide them with information!


Keep in mind that just as you do not stay the same, day after day, neither should your profile. Go back and periodically review it. Do you have additional information to add? Has anything changed?

Having a complete on-line profile is part of networking; it will help you sell yourself when you aren’t around.

Please feel free to send me any of your

etiquette or customer service questions or stories!

Previous editions of Etiquette Awareness

may now be viewed at my website,

Jodi Blackwood

Business Etiquette & Customer Service Specialist

Speaker & Seminar Leader

“Etiquette is about polishing your approach,

not changing who you are.”


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